Covid-19

Brick and Mortar VS Online Shops

Brick and Mortar’s experience a unique set of challenges.

Visible solutions that signal ‘clean’ are being rapidly deployed. Not only is there opportunity for those who can quickly develop and implement innovative solutions, these trends will continue over the medium and long term as the expectation shifts to an automated and contact-less experience.

Self Temperature Check at Facility Entrance for Employees and Guests
Installation of Plexiglass ‘Germ Barriers”
Hilton X Lysol – Brand Partnerships that facilitate consumer confidence.
Smart Buildings Solutions that enable automated and contactless solutions will become commonplace, even expectations- This elevator smartphone app allows the user to call the elevator carriage, and select a floor.
Online Shops are well positioned

Companies with an online presence are able to gain market share if they can effectively reposition. Attempts should be made to increase community engagement, as consumers are rallying to support local establishments. Increasing brand recognition and engaging in strategic partnerships will help differentiate from the crowd and be in a position to dominate as the world reopens.